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Top 10 Skincare Trends in 2023

Top 10 Skincare Trends in 2023

With the myriad of skincare products and technologies on the market, it can be overwhelming to know where to begin. Here’s a quick overview of our 10 top skincare trends for 2023.

1. Gender Neutral Products – The inclusive beauty movement is redefining the industry, with gender-neutral skincare products gaining popularity and the anticipated launch of many more new brands this year. In fact, Herbacin recently launched its new Skin Solutions line formulated for women and men of all ages to address skin challenges related to life stages and lifestyles, such as blemishes, pigmentation marks, and pimples, among others.

2. Barrier Repair – Your skin barrier — the super-thin top layer of skin — protects your health by keeping the good stuff in and the bad stuff out. Disrupting the skin barrier can cause or exacerbate conditions such as eczema, psoriasis, rosacea, and acne. When your skin barrier is weak, you need to simplify your routine to protect the overall health of your skin. So, back to the basics, gently cleanse, lightly hydrate, exfoliate with caution, and pamper with plant oils.

3. More Sustainability – While the beauty industry has been working on innovative ways to become environmentally conscious, this will continue in 2023 at a higher level with many companies developing products with natural ingredients, recyclable packaging, and compostable packing materials, just as Herbacin has been doing for over 100 years.

4. Skin Cycling – A regimen that hinges on balancing exfoliation and recovery to help protect the skin barrier. It’s a four-night cycling schedule: exfoliation night, retinoid night, recovery night, recovery night, and repeat. You will get the most out of the active ingredients in your skincare products while lessening irritation by letting your skin recover and rejuvenate on the necessary recovery nights.

5. Menopausal Skin Getting More Attention – Menopause is not often talked about from the beauty angle, but now it’s getting some long-overdue attention. There will be more focus on, and visibility for, women over 40 and their specific skincare needs this year. Brands will introduce daytime moisturizers and products containing complexion-quenching squalene and hydrating ectoine, which is a little-known genius ingredient to restore and strengthen the skin. 

6. Skinimalism – We are now entering the era of skinimalism – which is quicker, more efficient, and potentially more affordable skincare regimens with natural ingredients. There’s a growing market for multi-use skincare products and more streamlined routines, especially among GenZ-ers who want to keep it simple.

7. Hybrid Skincare – This falls between makeup and skincare – basically the best of both worlds – think tinted moisturizers for a hydrating radiance. Barely lash tints, glow-worthy cheek tints, anything offering the bare minimum of color and coverage with added skincare benefits.

8. Proactive Prevention – Dermatologists believe you should have a 10-year plan for your skin by age 30. Millennials and Gen-Z’s are leading this proactive prevention trend by embarking on aesthetic treatments in their twenties and thirties after finding very subtle signs of aging. While the procedures might be the same as those used by their more mature counterparts, the preventative and proactive route is all about utilizing lower doses and volumes of injectables, as well as milder device protocols. 

9. Holistic Treatments – Facials are not just about how your skin will look but also about how they make you feel. Of course your skin will glow, but so will your soul thanks to an offering of breathwork, astrology, and nutritional guidance to go along with your facial. In addition to achieving that facial glow, stress release or spiritual reassurance are added benefits.

10. New Ingredients – According to skincare experts, many skincare ingredients will be highlighted in 2023. Niacinamide will be everywhere, and there will be a return to hyaluronic acid and cerimides. Glutathione will be the new Tranexamic acid, and we will see more glutathione-based skincare for skin brightening.