|Carrollton, Texas, March 25, 2014 - Herbacin, the natural skin and personal care manufacturer, today announces the appointment of Bruce Worley, Jr. and Roger DeFrang as Vice Presidents of Sales.|
With a proven track record in directing and overseeing all sales efforts in the Natural Products and Mass Food and Drug Classes of trade, Bruce Worley is tasked with driving the commercial team which comprises inside sales, outside sales broker networks, and customer service. Bruce will establish and direct a proactive sales force to accomplish sales goals in both aforementioned industry segments, and is charged with broadening the company's distribution network in the U.S. Bruce's previous commitments have included sales positions at Humphreys Pharmacal, HeadBlade, and Nature's Choice.
Additionally, the appointment of Mr. Roger DeFrang as V.P. of Sales, will further enrich Herbacin's U.S. operations with Roger's established consumers products experience in developing, coordinating and managing a national sales program. Roger's extensive experience and past achievements in executing successful leadership in sales and marketing efforts have resulted in wider distribution and company exposure. He has served as V.P. Sales at companies including Dickinson Brands, University Medical Products of Irvine, CA (Central/SE Region), and as National Sales Manager of Yerba Prima, Inc.
"We are delighted that Mr. Bruce Worley and Mr. Roger DeFrang are joining the Herbacin Executive Team, and are confident that their leadership and dedication to surrounding themselves to the right people with the right experience will contribute to the growth of our company," said Stephan Thien, Managing Director of Herbacin USA.
Founded in 1905 by pharmacists Otto and Hedwig König in Eisenach, Germany, Herbacin® very early on created a distinctive brand image that has reflected until today its close proximity to deep green forests and flowering meadows. Herbacin® products have become known for tradition and experience in what has now become the highly popular field of natural cosmetics. The range of products includes hand and skin care creams, plant-based shampoos and shower products with organic extracts for sensitive skins as well as aroma baths and bath additives. With its own production facilities in Germany, its products are sold in drug stores, mass merchandisers and grocers in Europe, the Middle East, Asia, Australasia, Brazil, and North America. For more information, please visit the company's website at www.herbacin.com.